Overview
Brought to you by YData
Dataset statistics
| Number of variables | 19 |
|---|---|
| Number of observations | 10000 |
| Missing cells | 0 |
| Missing cells (%) | 0.0% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 3.5 MiB |
| Average record size in memory | 369.2 B |
Variable types
| Text | 1 |
|---|---|
| Numeric | 13 |
| Categorical | 5 |
activity_score is highly overall correlated with click_through_rate | High correlation |
avg_cart_value is highly overall correlated with pca1 | High correlation |
click_through_rate is highly overall correlated with activity_score | High correlation |
cluster is highly overall correlated with purchase_frequency_log and 1 other fields | High correlation |
days_since_last_login is highly overall correlated with recency_value | High correlation |
pca1 is highly overall correlated with avg_cart_value and 1 other fields | High correlation |
pca2 is highly overall correlated with used_discount | High correlation |
purchase_frequency is highly overall correlated with purchase_frequency_log and 1 other fields | High correlation |
purchase_frequency_log is highly overall correlated with cluster and 2 other fields | High correlation |
recency_value is highly overall correlated with days_since_last_login and 1 other fields | High correlation |
used_discount is highly overall correlated with cluster and 1 other fields | High correlation |
value_score is highly overall correlated with purchase_frequency and 1 other fields | High correlation |
user_id has unique values | Unique |
pca1 has unique values | Unique |
pca2 has unique values | Unique |
num_categories_browsed has 168 (1.7%) zeros | Zeros |
days_since_last_login has 104 (1.0%) zeros | Zeros |
recency_value has 104 (1.0%) zeros | Zeros |
Reproduction
| Analysis started | 2025-04-14 16:55:10.449974 |
|---|---|
| Analysis finished | 2025-04-14 16:55:23.756399 |
| Duration | 13.31 seconds |
| Software version | ydata-profiling v0.0.dev0 |
| Download configuration | config.json |
Variables
user_id
Text
Unique 
| Distinct | 10000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 644.7 KiB |
Length
| Max length | 9 |
|---|---|
| Median length | 9 |
| Mean length | 9 |
| Min length | 9 |
Unique
| Unique | 10000 ? |
|---|---|
| Unique (%) | 100.0% |
Sample
| 1st row | USER00000 |
|---|---|
| 2nd row | USER00001 |
| 3rd row | USER00002 |
| 4th row | USER00003 |
| 5th row | USER00004 |
| Value | Count | Frequency (%) |
| user00000 | 1 | < 0.1% |
| user00008 | 1 | < 0.1% |
| user00017 | 1 | < 0.1% |
| user00002 | 1 | < 0.1% |
| user00003 | 1 | < 0.1% |
| user00004 | 1 | < 0.1% |
| user00005 | 1 | < 0.1% |
| user00006 | 1 | < 0.1% |
| user00007 | 1 | < 0.1% |
| user00009 | 1 | < 0.1% |
| Other values (9990) | 9990 |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 14000 | |
| U | 10000 | |
| S | 10000 | |
| E | 10000 | |
| R | 10000 | |
| 6 | 4000 | 4.4% |
| 7 | 4000 | 4.4% |
| 3 | 4000 | 4.4% |
| 4 | 4000 | 4.4% |
| 5 | 4000 | 4.4% |
| Other values (4) | 16000 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 90000 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 14000 | |
| U | 10000 | |
| S | 10000 | |
| E | 10000 | |
| R | 10000 | |
| 6 | 4000 | 4.4% |
| 7 | 4000 | 4.4% |
| 3 | 4000 | 4.4% |
| 4 | 4000 | 4.4% |
| 5 | 4000 | 4.4% |
| Other values (4) | 16000 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 90000 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 14000 | |
| U | 10000 | |
| S | 10000 | |
| E | 10000 | |
| R | 10000 | |
| 6 | 4000 | 4.4% |
| 7 | 4000 | 4.4% |
| 3 | 4000 | 4.4% |
| 4 | 4000 | 4.4% |
| 5 | 4000 | 4.4% |
| Other values (4) | 16000 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 90000 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 14000 | |
| U | 10000 | |
| S | 10000 | |
| E | 10000 | |
| R | 10000 | |
| 6 | 4000 | 4.4% |
| 7 | 4000 | 4.4% |
| 3 | 4000 | 4.4% |
| 4 | 4000 | 4.4% |
| 5 | 4000 | 4.4% |
| Other values (4) | 16000 |
num_product_views
Real number (ℝ)
| Distinct | 28 |
|---|---|
| Distinct (%) | 0.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 15.0073 |
| Minimum | 3 |
|---|---|
| Maximum | 30 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 3 |
|---|---|
| 5-th percentile | 9 |
| Q1 | 12 |
| median | 15 |
| Q3 | 17 |
| 95-th percentile | 22 |
| Maximum | 30 |
| Range | 27 |
| Interquartile range (IQR) | 5 |
Descriptive statistics
| Standard deviation | 3.8671362 |
|---|---|
| Coefficient of variation (CV) | 0.25768367 |
| Kurtosis | 0.019416639 |
| Mean | 15.0073 |
| Median Absolute Deviation (MAD) | 3 |
| Skewness | 0.23227361 |
| Sum | 150073 |
| Variance | 14.954742 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 15 | 1069 | |
| 14 | 1027 | |
| 16 | 971 | |
| 13 | 931 | |
| 17 | 841 | |
| 12 | 835 | |
| 18 | 716 | 7.2% |
| 11 | 665 | 6.7% |
| 19 | 540 | 5.4% |
| 10 | 477 | 4.8% |
| Other values (18) | 1928 |
| Value | Count | Frequency (%) |
| 3 | 1 | < 0.1% |
| 4 | 10 | 0.1% |
| 5 | 26 | 0.3% |
| 6 | 52 | 0.5% |
| 7 | 97 | 1.0% |
| 8 | 196 | 2.0% |
| 9 | 303 | 3.0% |
| 10 | 477 | |
| 11 | 665 | |
| 12 | 835 |
| Value | Count | Frequency (%) |
| 30 | 1 | < 0.1% |
| 29 | 4 | < 0.1% |
| 28 | 6 | 0.1% |
| 27 | 16 | 0.2% |
| 26 | 30 | 0.3% |
| 25 | 46 | 0.5% |
| 24 | 90 | 0.9% |
| 23 | 154 | |
| 22 | 220 | |
| 21 | 274 |
avg_view_time
Real number (ℝ)
| Distinct | 5550 |
|---|---|
| Distinct (%) | 55.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 44.735054 |
| Minimum | -28.1 |
|---|---|
| Maximum | 118.83 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 116 |
| Negative (%) | 1.2% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | -28.1 |
|---|---|
| 5-th percentile | 12.6595 |
| Q1 | 31 |
| median | 44.875 |
| Q3 | 58.26 |
| 95-th percentile | 77.6705 |
| Maximum | 118.83 |
| Range | 146.93 |
| Interquartile range (IQR) | 27.26 |
Descriptive statistics
| Standard deviation | 19.811203 |
|---|---|
| Coefficient of variation (CV) | 0.44285636 |
| Kurtosis | -0.077638929 |
| Mean | 44.735054 |
| Median Absolute Deviation (MAD) | 13.615 |
| Skewness | 0.0056993562 |
| Sum | 447350.54 |
| Variance | 392.48377 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 53.82 | 8 | 0.1% |
| 54.74 | 8 | 0.1% |
| 38.31 | 7 | 0.1% |
| 55.39 | 7 | 0.1% |
| 34.91 | 7 | 0.1% |
| 48.82 | 7 | 0.1% |
| 39.92 | 7 | 0.1% |
| 27.88 | 7 | 0.1% |
| 44.95 | 7 | 0.1% |
| 41.72 | 7 | 0.1% |
| Other values (5540) | 9928 |
| Value | Count | Frequency (%) |
| -28.1 | 1 | |
| -24.9 | 1 | |
| -24.07 | 1 | |
| -23.55 | 1 | |
| -20.91 | 1 | |
| -19.26 | 1 | |
| -18.99 | 1 | |
| -18.18 | 1 | |
| -16.86 | 1 | |
| -16.11 | 2 |
| Value | Count | Frequency (%) |
| 118.83 | 1 | |
| 117.23 | 1 | |
| 117.06 | 1 | |
| 112.09 | 1 | |
| 109.31 | 1 | |
| 108.18 | 1 | |
| 107.73 | 1 | |
| 107.65 | 1 | |
| 105.77 | 1 | |
| 105.28 | 1 |
click_through_rate
Real number (ℝ)
High correlation 
| Distinct | 85 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.283625 |
| Minimum | 0 |
|---|---|
| Maximum | 0.86 |
| Zeros | 3 |
| Zeros (%) | < 0.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0.06 |
| Q1 | 0.16 |
| median | 0.26 |
| Q3 | 0.39 |
| 95-th percentile | 0.58 |
| Maximum | 0.86 |
| Range | 0.86 |
| Interquartile range (IQR) | 0.23 |
Descriptive statistics
| Standard deviation | 0.15899798 |
|---|---|
| Coefficient of variation (CV) | 0.56059226 |
| Kurtosis | -0.070832175 |
| Mean | 0.283625 |
| Median Absolute Deviation (MAD) | 0.11 |
| Skewness | 0.61098431 |
| Sum | 2836.25 |
| Variance | 0.025280357 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.19 | 271 | 2.7% |
| 0.18 | 263 | 2.6% |
| 0.22 | 257 | 2.6% |
| 0.2 | 257 | 2.6% |
| 0.15 | 250 | 2.5% |
| 0.26 | 245 | 2.5% |
| 0.17 | 242 | 2.4% |
| 0.27 | 241 | 2.4% |
| 0.12 | 240 | 2.4% |
| 0.21 | 232 | 2.3% |
| Other values (75) | 7502 |
| Value | Count | Frequency (%) |
| 0 | 3 | < 0.1% |
| 0.01 | 33 | 0.3% |
| 0.02 | 52 | 0.5% |
| 0.03 | 76 | 0.8% |
| 0.04 | 100 | |
| 0.05 | 132 | |
| 0.06 | 156 | |
| 0.07 | 164 | |
| 0.08 | 159 | |
| 0.09 | 195 |
| Value | Count | Frequency (%) |
| 0.86 | 1 | < 0.1% |
| 0.84 | 3 | < 0.1% |
| 0.83 | 4 | < 0.1% |
| 0.82 | 7 | |
| 0.81 | 3 | < 0.1% |
| 0.79 | 5 | |
| 0.78 | 6 | |
| 0.77 | 5 | |
| 0.76 | 6 | |
| 0.75 | 12 |
avg_cart_value
Real number (ℝ)
High correlation 
| Distinct | 6568 |
|---|---|
| Distinct (%) | 65.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 75.013534 |
| Minimum | -37.14 |
|---|---|
| Maximum | 198.01 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 69 |
| Negative (%) | 0.7% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | -37.14 |
|---|---|
| 5-th percentile | 24.3995 |
| Q1 | 54.69 |
| median | 75.19 |
| Q3 | 95.52 |
| 95-th percentile | 124.0815 |
| Maximum | 198.01 |
| Range | 235.15 |
| Interquartile range (IQR) | 40.83 |
Descriptive statistics
| Standard deviation | 30.128907 |
|---|---|
| Coefficient of variation (CV) | 0.40164628 |
| Kurtosis | 0.018895359 |
| Mean | 75.013534 |
| Median Absolute Deviation (MAD) | 20.44 |
| Skewness | -0.016110477 |
| Sum | 750135.34 |
| Variance | 907.75103 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 74.6 | 6 | 0.1% |
| 79.85 | 6 | 0.1% |
| 73.26 | 6 | 0.1% |
| 88.81 | 6 | 0.1% |
| 99.69 | 6 | 0.1% |
| 68.47 | 6 | 0.1% |
| 76.94 | 6 | 0.1% |
| 54.86 | 6 | 0.1% |
| 82 | 5 | 0.1% |
| 96.33 | 5 | 0.1% |
| Other values (6558) | 9942 |
| Value | Count | Frequency (%) |
| -37.14 | 1 | |
| -36.4 | 1 | |
| -30.98 | 1 | |
| -22.64 | 1 | |
| -19.19 | 1 | |
| -18.39 | 1 | |
| -17.36 | 1 | |
| -16.96 | 1 | |
| -16.49 | 1 | |
| -16.41 | 1 |
| Value | Count | Frequency (%) |
| 198.01 | 1 | |
| 192.48 | 1 | |
| 186.49 | 1 | |
| 182.77 | 1 | |
| 182.76 | 1 | |
| 179.53 | 1 | |
| 177.81 | 1 | |
| 176.08 | 1 | |
| 175.41 | 1 | |
| 175.31 | 1 |
purchase_frequency
Real number (ℝ)
High correlation 
| Distinct | 712 |
|---|---|
| Distinct (%) | 7.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 1.482123 |
| Minimum | 0 |
|---|---|
| Maximum | 13.34 |
| Zeros | 34 |
| Zeros (%) | 0.3% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0.08 |
| Q1 | 0.43 |
| median | 1.04 |
| Q3 | 2.05 |
| 95-th percentile | 4.41 |
| Maximum | 13.34 |
| Range | 13.34 |
| Interquartile range (IQR) | 1.62 |
Descriptive statistics
| Standard deviation | 1.468427 |
|---|---|
| Coefficient of variation (CV) | 0.9907592 |
| Kurtosis | 5.4860824 |
| Mean | 1.482123 |
| Median Absolute Deviation (MAD) | 0.71 |
| Skewness | 1.9442973 |
| Sum | 14821.23 |
| Variance | 2.1562778 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.02 | 74 | 0.7% |
| 0.01 | 73 | 0.7% |
| 0.1 | 72 | 0.7% |
| 0.36 | 69 | 0.7% |
| 0.32 | 67 | 0.7% |
| 0.28 | 67 | 0.7% |
| 0.18 | 65 | 0.7% |
| 0.09 | 65 | 0.7% |
| 0.12 | 64 | 0.6% |
| 0.08 | 64 | 0.6% |
| Other values (702) | 9320 |
| Value | Count | Frequency (%) |
| 0 | 34 | |
| 0.01 | 73 | |
| 0.02 | 74 | |
| 0.03 | 58 | |
| 0.04 | 53 | |
| 0.05 | 60 | |
| 0.06 | 63 | |
| 0.07 | 56 | |
| 0.08 | 64 | |
| 0.09 | 65 |
| Value | Count | Frequency (%) |
| 13.34 | 1 | |
| 12.6 | 1 | |
| 11.85 | 1 | |
| 11.58 | 1 | |
| 11.5 | 1 | |
| 11.37 | 1 | |
| 11.14 | 1 | |
| 10.4 | 1 | |
| 10.35 | 1 | |
| 10.21 | 1 |
num_categories_browsed
Real number (ℝ)
Zeros 
| Distinct | 14 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 4.0231 |
| Minimum | 0 |
|---|---|
| Maximum | 13 |
| Zeros | 168 |
| Zeros (%) | 1.7% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 3 |
| median | 4 |
| Q3 | 5 |
| 95-th percentile | 8 |
| Maximum | 13 |
| Range | 13 |
| Interquartile range (IQR) | 2 |
Descriptive statistics
| Standard deviation | 2.001791 |
|---|---|
| Coefficient of variation (CV) | 0.49757425 |
| Kurtosis | 0.13952934 |
| Mean | 4.0231 |
| Median Absolute Deviation (MAD) | 1 |
| Skewness | 0.49484561 |
| Sum | 40231 |
| Variance | 4.0071671 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 3 | 2033 | |
| 4 | 1941 | |
| 5 | 1535 | |
| 2 | 1419 | |
| 6 | 993 | |
| 1 | 723 | 7.2% |
| 7 | 658 | 6.6% |
| 8 | 314 | 3.1% |
| 0 | 168 | 1.7% |
| 9 | 136 | 1.4% |
| Other values (4) | 80 | 0.8% |
| Value | Count | Frequency (%) |
| 0 | 168 | 1.7% |
| 1 | 723 | 7.2% |
| 2 | 1419 | |
| 3 | 2033 | |
| 4 | 1941 | |
| 5 | 1535 | |
| 6 | 993 | |
| 7 | 658 | 6.6% |
| 8 | 314 | 3.1% |
| 9 | 136 | 1.4% |
| Value | Count | Frequency (%) |
| 13 | 2 | < 0.1% |
| 12 | 4 | < 0.1% |
| 11 | 18 | 0.2% |
| 10 | 56 | 0.6% |
| 9 | 136 | 1.4% |
| 8 | 314 | 3.1% |
| 7 | 658 | 6.6% |
| 6 | 993 | |
| 5 | 1535 | |
| 4 | 1941 |
used_discount
Categorical
High correlation 
| Distinct | 2 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 566.5 KiB |
| 0 | |
|---|---|
| 1 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 1 |
|---|---|
| 2nd row | 1 |
| 3rd row | 1 |
| 4th row | 1 |
| 5th row | 0 |
Common Values
| Value | Count | Frequency (%) |
| 0 | 6010 | |
| 1 | 3990 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 0 | 6010 | |
| 1 | 3990 |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 6010 | |
| 1 | 3990 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 10000 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 6010 | |
| 1 | 3990 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 10000 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 6010 | |
| 1 | 3990 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 10000 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 6010 | |
| 1 | 3990 |
membership_status
Categorical
| Distinct | 4 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 604.7 KiB |
| Free | |
|---|---|
| Silver | |
| Gold | |
| Platinum |
Length
| Max length | 8 |
|---|---|
| Median length | 4 |
| Mean length | 4.9086 |
| Min length | 4 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Silver |
|---|---|
| 2nd row | Gold |
| 3rd row | Free |
| 4th row | Silver |
| 5th row | Free |
Common Values
| Value | Count | Frequency (%) |
| Free | 5007 | |
| Silver | 2577 | |
| Gold | 1433 | 14.3% |
| Platinum | 983 | 9.8% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| free | 5007 | |
| silver | 2577 | |
| gold | 1433 | 14.3% |
| platinum | 983 | 9.8% |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 12591 | |
| r | 7584 | |
| F | 5007 | 10.2% |
| l | 4993 | 10.2% |
| i | 3560 | 7.3% |
| S | 2577 | 5.2% |
| v | 2577 | 5.2% |
| G | 1433 | 2.9% |
| o | 1433 | 2.9% |
| d | 1433 | 2.9% |
| Other values (6) | 5898 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 49086 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| e | 12591 | |
| r | 7584 | |
| F | 5007 | 10.2% |
| l | 4993 | 10.2% |
| i | 3560 | 7.3% |
| S | 2577 | 5.2% |
| v | 2577 | 5.2% |
| G | 1433 | 2.9% |
| o | 1433 | 2.9% |
| d | 1433 | 2.9% |
| Other values (6) | 5898 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 49086 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| e | 12591 | |
| r | 7584 | |
| F | 5007 | 10.2% |
| l | 4993 | 10.2% |
| i | 3560 | 7.3% |
| S | 2577 | 5.2% |
| v | 2577 | 5.2% |
| G | 1433 | 2.9% |
| o | 1433 | 2.9% |
| d | 1433 | 2.9% |
| Other values (6) | 5898 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 49086 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| e | 12591 | |
| r | 7584 | |
| F | 5007 | 10.2% |
| l | 4993 | 10.2% |
| i | 3560 | 7.3% |
| S | 2577 | 5.2% |
| v | 2577 | 5.2% |
| G | 1433 | 2.9% |
| o | 1433 | 2.9% |
| d | 1433 | 2.9% |
| Other values (6) | 5898 |
device_type
Categorical
| Distinct | 3 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 618.2 KiB |
| Mobile | |
|---|---|
| Desktop | |
| Tablet |
Length
| Max length | 7 |
|---|---|
| Median length | 6 |
| Mean length | 6.2937 |
| Min length | 6 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Mobile |
|---|---|
| 2nd row | Mobile |
| 3rd row | Mobile |
| 4th row | Desktop |
| 5th row | Mobile |
Common Values
| Value | Count | Frequency (%) |
| Mobile | 6060 | |
| Desktop | 2937 | |
| Tablet | 1003 | 10.0% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| mobile | 6060 | |
| desktop | 2937 | |
| tablet | 1003 | 10.0% |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 10000 | |
| o | 8997 | |
| b | 7063 | |
| l | 7063 | |
| M | 6060 | |
| i | 6060 | |
| t | 3940 | 6.3% |
| D | 2937 | 4.7% |
| s | 2937 | 4.7% |
| k | 2937 | 4.7% |
| Other values (3) | 4943 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 62937 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| e | 10000 | |
| o | 8997 | |
| b | 7063 | |
| l | 7063 | |
| M | 6060 | |
| i | 6060 | |
| t | 3940 | 6.3% |
| D | 2937 | 4.7% |
| s | 2937 | 4.7% |
| k | 2937 | 4.7% |
| Other values (3) | 4943 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 62937 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| e | 10000 | |
| o | 8997 | |
| b | 7063 | |
| l | 7063 | |
| M | 6060 | |
| i | 6060 | |
| t | 3940 | 6.3% |
| D | 2937 | 4.7% |
| s | 2937 | 4.7% |
| k | 2937 | 4.7% |
| Other values (3) | 4943 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 62937 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| e | 10000 | |
| o | 8997 | |
| b | 7063 | |
| l | 7063 | |
| M | 6060 | |
| i | 6060 | |
| t | 3940 | 6.3% |
| D | 2937 | 4.7% |
| s | 2937 | 4.7% |
| k | 2937 | 4.7% |
| Other values (3) | 4943 |
referral_channel
Categorical
| Distinct | 4 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 605.5 KiB |
| Direct | |
|---|---|
| Ads | |
| Social |
Length
| Max length | 6 |
|---|---|
| Median length | 5 |
| Mean length | 4.9934 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | |
|---|---|
| 2nd row | Direct |
| 3rd row | |
| 4th row | Direct |
| 5th row | Ads |
Common Values
| Value | Count | Frequency (%) |
| Direct | 2548 | |
| 2530 | ||
| Ads | 2512 | |
| Social | 2410 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| direct | 2548 | |
| 2530 | ||
| ads | 2512 | |
| social | 2410 |
Most occurring characters
| Value | Count | Frequency (%) |
| i | 7488 | |
| c | 4958 | |
| a | 4940 | 9.9% |
| l | 4940 | 9.9% |
| D | 2548 | 5.1% |
| r | 2548 | 5.1% |
| e | 2548 | 5.1% |
| t | 2548 | 5.1% |
| E | 2530 | 5.1% |
| m | 2530 | 5.1% |
| Other values (5) | 12356 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 49934 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| i | 7488 | |
| c | 4958 | |
| a | 4940 | 9.9% |
| l | 4940 | 9.9% |
| D | 2548 | 5.1% |
| r | 2548 | 5.1% |
| e | 2548 | 5.1% |
| t | 2548 | 5.1% |
| E | 2530 | 5.1% |
| m | 2530 | 5.1% |
| Other values (5) | 12356 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 49934 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| i | 7488 | |
| c | 4958 | |
| a | 4940 | 9.9% |
| l | 4940 | 9.9% |
| D | 2548 | 5.1% |
| r | 2548 | 5.1% |
| e | 2548 | 5.1% |
| t | 2548 | 5.1% |
| E | 2530 | 5.1% |
| m | 2530 | 5.1% |
| Other values (5) | 12356 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 49934 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| i | 7488 | |
| c | 4958 | |
| a | 4940 | 9.9% |
| l | 4940 | 9.9% |
| D | 2548 | 5.1% |
| r | 2548 | 5.1% |
| e | 2548 | 5.1% |
| t | 2548 | 5.1% |
| E | 2530 | 5.1% |
| m | 2530 | 5.1% |
| Other values (5) | 12356 |
days_since_last_login
Real number (ℝ)
High correlation  Zeros 
| Distinct | 90 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 44.4047 |
| Minimum | 0 |
|---|---|
| Maximum | 89 |
| Zeros | 104 |
| Zeros (%) | 1.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 4 |
| Q1 | 22 |
| median | 45 |
| Q3 | 67 |
| 95-th percentile | 85 |
| Maximum | 89 |
| Range | 89 |
| Interquartile range (IQR) | 45 |
Descriptive statistics
| Standard deviation | 26.041542 |
|---|---|
| Coefficient of variation (CV) | 0.58645915 |
| Kurtosis | -1.204091 |
| Mean | 44.4047 |
| Median Absolute Deviation (MAD) | 23 |
| Skewness | -0.00024062479 |
| Sum | 444047 |
| Variance | 678.16193 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 3 | 141 | 1.4% |
| 6 | 134 | 1.3% |
| 46 | 130 | 1.3% |
| 18 | 129 | 1.3% |
| 20 | 128 | 1.3% |
| 72 | 128 | 1.3% |
| 79 | 128 | 1.3% |
| 51 | 126 | 1.3% |
| 14 | 125 | 1.2% |
| 2 | 125 | 1.2% |
| Other values (80) | 8706 |
| Value | Count | Frequency (%) |
| 0 | 104 | |
| 1 | 115 | |
| 2 | 125 | |
| 3 | 141 | |
| 4 | 97 | |
| 5 | 91 | |
| 6 | 134 | |
| 7 | 121 | |
| 8 | 103 | |
| 9 | 108 |
| Value | Count | Frequency (%) |
| 89 | 115 | |
| 88 | 114 | |
| 87 | 106 | |
| 86 | 101 | |
| 85 | 103 | |
| 84 | 110 | |
| 83 | 100 | |
| 82 | 116 | |
| 81 | 123 | |
| 80 | 118 |
purchase_frequency_log
Real number (ℝ)
High correlation 
| Distinct | 712 |
|---|---|
| Distinct (%) | 7.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.77169651 |
| Minimum | 0 |
|---|---|
| Maximum | 2.6630528 |
| Zeros | 34 |
| Zeros (%) | 0.3% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0.076961041 |
| Q1 | 0.35767444 |
| median | 0.71294981 |
| Q3 | 1.1151416 |
| 95-th percentile | 1.6882491 |
| Maximum | 2.6630528 |
| Range | 2.6630528 |
| Interquartile range (IQR) | 0.75746715 |
Descriptive statistics
| Standard deviation | 0.5042743 |
|---|---|
| Coefficient of variation (CV) | 0.65346195 |
| Kurtosis | -0.34806393 |
| Mean | 0.77169651 |
| Median Absolute Deviation (MAD) | 0.37647757 |
| Skewness | 0.54430549 |
| Sum | 7716.9651 |
| Variance | 0.25429257 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.0198026273 | 74 | 0.7% |
| 0.009950330853 | 73 | 0.7% |
| 0.0953101798 | 72 | 0.7% |
| 0.3074846997 | 69 | 0.7% |
| 0.2776317366 | 67 | 0.7% |
| 0.2468600779 | 67 | 0.7% |
| 0.1655144385 | 65 | 0.7% |
| 0.08617769624 | 65 | 0.7% |
| 0.1133286853 | 64 | 0.6% |
| 0.07696104114 | 64 | 0.6% |
| Other values (702) | 9320 |
| Value | Count | Frequency (%) |
| 0 | 34 | |
| 0.009950330853 | 73 | |
| 0.0198026273 | 74 | |
| 0.02955880224 | 58 | |
| 0.03922071315 | 53 | |
| 0.04879016417 | 60 | |
| 0.05826890812 | 63 | |
| 0.06765864847 | 56 | |
| 0.07696104114 | 64 | |
| 0.08617769624 | 65 |
| Value | Count | Frequency (%) |
| 2.663052835 | 1 | |
| 2.610069793 | 1 | |
| 2.553343811 | 1 | |
| 2.532108251 | 1 | |
| 2.525728644 | 1 | |
| 2.515274186 | 1 | |
| 2.496505786 | 1 | |
| 2.433613355 | 1 | |
| 2.429217744 | 1 | |
| 2.416806237 | 1 |
pca1
Real number (ℝ)
High correlation  Unique 
| Distinct | 10000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 3.5171865 × 10-17 |
| Minimum | -4.2820098 |
|---|---|
| Maximum | 4.1138906 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 4922 |
| Negative (%) | 49.2% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | -4.2820098 |
|---|---|
| 5-th percentile | -1.7163556 |
| Q1 | -0.65152677 |
| median | 0.021910895 |
| Q3 | 0.68608895 |
| 95-th percentile | 1.6314128 |
| Maximum | 4.1138906 |
| Range | 8.3959004 |
| Interquartile range (IQR) | 1.3376157 |
Descriptive statistics
| Standard deviation | 1.0181841 |
|---|---|
| Coefficient of variation (CV) | 2.8948823 × 1016 |
| Kurtosis | 0.27596645 |
| Mean | 3.5171865 × 10-17 |
| Median Absolute Deviation (MAD) | 0.6692167 |
| Skewness | -0.18430923 |
| Sum | 4.6895821 × 10-13 |
| Variance | 1.0366989 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.2524497696 | 1 | < 0.1% |
| 0.7870053262 | 1 | < 0.1% |
| 0.04136595508 | 1 | < 0.1% |
| 0.8276707766 | 1 | < 0.1% |
| 0.2693683477 | 1 | < 0.1% |
| -0.5617937643 | 1 | < 0.1% |
| -0.496489803 | 1 | < 0.1% |
| -0.6589629232 | 1 | < 0.1% |
| 2.18882271 | 1 | < 0.1% |
| 1.328372686 | 1 | < 0.1% |
| Other values (9990) | 9990 |
| Value | Count | Frequency (%) |
| -4.282009793 | 1 | |
| -4.194176847 | 1 | |
| -4.104924828 | 1 | |
| -4.082828931 | 1 | |
| -3.841577149 | 1 | |
| -3.766319152 | 1 | |
| -3.745874675 | 1 | |
| -3.659295957 | 1 | |
| -3.620957197 | 1 | |
| -3.604030943 | 1 |
| Value | Count | Frequency (%) |
| 4.113890557 | 1 | |
| 3.56413485 | 1 | |
| 3.525094792 | 1 | |
| 3.421840348 | 1 | |
| 3.164637781 | 1 | |
| 3.16181585 | 1 | |
| 3.104412087 | 1 | |
| 3.037106702 | 1 | |
| 3.016008468 | 1 | |
| 2.969210842 | 1 |
pca2
Real number (ℝ)
High correlation  Unique 
| Distinct | 10000 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | -4.405365 × 10-17 |
| Minimum | -4.1586571 |
|---|---|
| Maximum | 3.2817225 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 5063 |
| Negative (%) | 50.6% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | -4.1586571 |
|---|---|
| 5-th percentile | -1.6238518 |
| Q1 | -0.70534042 |
| median | -0.017598331 |
| Q3 | 0.72316377 |
| 95-th percentile | 1.6639542 |
| Maximum | 3.2817225 |
| Range | 7.4403796 |
| Interquartile range (IQR) | 1.4285042 |
Descriptive statistics
| Standard deviation | 1.011508 |
|---|---|
| Coefficient of variation (CV) | -2.2960822 × 1016 |
| Kurtosis | -0.14044116 |
| Mean | -4.405365 × 10-17 |
| Median Absolute Deviation (MAD) | 0.71083359 |
| Skewness | -0.050560626 |
| Sum | -3.4106051 × 10-13 |
| Variance | 1.0231484 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0.6786343775 | 1 | < 0.1% |
| 1.140788174 | 1 | < 0.1% |
| -1.090986361 | 1 | < 0.1% |
| -0.0774933944 | 1 | < 0.1% |
| -0.13842774 | 1 | < 0.1% |
| -0.1218399028 | 1 | < 0.1% |
| 0.138882741 | 1 | < 0.1% |
| -0.8372976166 | 1 | < 0.1% |
| -1.357500295 | 1 | < 0.1% |
| 1.81281355 | 1 | < 0.1% |
| Other values (9990) | 9990 |
| Value | Count | Frequency (%) |
| -4.158657131 | 1 | |
| -4.075586499 | 1 | |
| -4.017278731 | 1 | |
| -3.919389281 | 1 | |
| -3.802494286 | 1 | |
| -3.771553953 | 1 | |
| -3.585138934 | 1 | |
| -3.521301191 | 1 | |
| -3.514175035 | 1 | |
| -3.473415986 | 1 |
| Value | Count | Frequency (%) |
| 3.281722456 | 1 | |
| 3.019187746 | 1 | |
| 2.984976647 | 1 | |
| 2.846219087 | 1 | |
| 2.827805907 | 1 | |
| 2.81097217 | 1 | |
| 2.802153726 | 1 | |
| 2.770489467 | 1 | |
| 2.754524227 | 1 | |
| 2.724362252 | 1 |
cluster
Categorical
High correlation 
| Distinct | 4 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 566.5 KiB |
| 3 | |
|---|---|
| 1 | |
| 0 | |
| 2 |
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 3 |
|---|---|
| 2nd row | 3 |
| 3rd row | 3 |
| 4th row | 3 |
| 5th row | 1 |
Common Values
| Value | Count | Frequency (%) |
| 3 | 3617 | |
| 1 | 2675 | |
| 0 | 2653 | |
| 2 | 1055 | 10.5% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 3 | 3617 | |
| 1 | 2675 | |
| 0 | 2653 | |
| 2 | 1055 | 10.5% |
Most occurring characters
| Value | Count | Frequency (%) |
| 3 | 3617 | |
| 1 | 2675 | |
| 0 | 2653 | |
| 2 | 1055 | 10.5% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 10000 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 3 | 3617 | |
| 1 | 2675 | |
| 0 | 2653 | |
| 2 | 1055 | 10.5% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 10000 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 3 | 3617 | |
| 1 | 2675 | |
| 0 | 2653 | |
| 2 | 1055 | 10.5% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 10000 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 3 | 3617 | |
| 1 | 2675 | |
| 0 | 2653 | |
| 2 | 1055 | 10.5% |
activity_score
Real number (ℝ)
High correlation 
| Distinct | 795 |
|---|---|
| Distinct (%) | 8.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 4.257354 |
| Minimum | 0 |
|---|---|
| Maximum | 20.25 |
| Zeros | 3 |
| Zeros (%) | < 0.1% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0.84 |
| Q1 | 2.2175 |
| median | 3.74 |
| Q3 | 5.78 |
| 95-th percentile | 9.36 |
| Maximum | 20.25 |
| Range | 20.25 |
| Interquartile range (IQR) | 3.5625 |
Descriptive statistics
| Standard deviation | 2.6948507 |
|---|---|
| Coefficient of variation (CV) | 0.63298722 |
| Kurtosis | 1.2948045 |
| Mean | 4.257354 |
| Median Absolute Deviation (MAD) | 1.72 |
| Skewness | 1.034655 |
| Sum | 42573.54 |
| Variance | 7.2622202 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1.8 | 86 | 0.9% |
| 2.88 | 74 | 0.7% |
| 2.4 | 74 | 0.7% |
| 2.1 | 70 | 0.7% |
| 4.32 | 69 | 0.7% |
| 4.2 | 68 | 0.7% |
| 2.7 | 68 | 0.7% |
| 3.6 | 63 | 0.6% |
| 4.5 | 63 | 0.6% |
| 4.8 | 62 | 0.6% |
| Other values (785) | 9303 |
| Value | Count | Frequency (%) |
| 0 | 3 | |
| 0.07 | 1 | < 0.1% |
| 0.08 | 2 | |
| 0.09 | 3 | |
| 0.1 | 3 | |
| 0.11 | 1 | < 0.1% |
| 0.12 | 4 | |
| 0.13 | 2 | |
| 0.14 | 4 | |
| 0.15 | 2 |
| Value | Count | Frequency (%) |
| 20.25 | 1 | |
| 18.5 | 1 | |
| 17.64 | 1 | |
| 17.25 | 1 | |
| 16.94 | 1 | |
| 16.74 | 1 | |
| 16.56 | 1 | |
| 16.5 | 1 | |
| 16.4 | 1 | |
| 16.38 | 2 |
value_score
Real number (ℝ)
High correlation 
| Distinct | 9923 |
|---|---|
| Distinct (%) | 99.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 110.46031 |
| Minimum | -332.403 |
|---|---|
| Maximum | 1529.718 |
| Zeros | 34 |
| Zeros (%) | 0.3% |
| Negative | 69 |
| Negative (%) | 0.7% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | -332.403 |
|---|---|
| 5-th percentile | 3.8698 |
| Q1 | 26.8378 |
| median | 69.6423 |
| Q3 | 149.65023 |
| 95-th percentile | 356.48028 |
| Maximum | 1529.718 |
| Range | 1862.121 |
| Interquartile range (IQR) | 122.81243 |
Descriptive statistics
| Standard deviation | 123.73036 |
|---|---|
| Coefficient of variation (CV) | 1.1201341 |
| Kurtosis | 9.2654465 |
| Mean | 110.46031 |
| Median Absolute Deviation (MAD) | 51.55685 |
| Skewness | 2.3969377 |
| Sum | 1104603.1 |
| Variance | 15309.202 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 34 | 0.3% |
| 22.896 | 3 | < 0.1% |
| 72.3528 | 2 | < 0.1% |
| 25.872 | 2 | < 0.1% |
| 14.3902 | 2 | < 0.1% |
| 48.9744 | 2 | < 0.1% |
| 0.5263 | 2 | < 0.1% |
| 57.7362 | 2 | < 0.1% |
| 16.9116 | 2 | < 0.1% |
| 28.0984 | 2 | < 0.1% |
| Other values (9913) | 9947 |
| Value | Count | Frequency (%) |
| -332.403 | 1 | |
| -108.4456 | 1 | |
| -96.096 | 1 | |
| -35.6921 | 1 | |
| -34.344 | 1 | |
| -29.164 | 1 | |
| -28.6032 | 1 | |
| -28.033 | 1 | |
| -24.8829 | 1 | |
| -24.784 | 1 |
| Value | Count | Frequency (%) |
| 1529.718 | 1 | |
| 1206.9135 | 1 | |
| 1150.506 | 1 | |
| 1075.8277 | 1 | |
| 1059.6081 | 1 | |
| 1046.864 | 1 | |
| 1008.6327 | 1 | |
| 963.1776 | 1 | |
| 957.4887 | 1 | |
| 945.234 | 1 |
recency_value
Real number (ℝ)
High correlation  Zeros 
| Distinct | 9746 |
|---|---|
| Distinct (%) | 97.5% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 3340.1151 |
| Minimum | -2896.92 |
|---|---|
| Maximum | 16038.14 |
| Zeros | 104 |
| Zeros (%) | 1.0% |
| Negative | 68 |
| Negative (%) | 0.7% |
| Memory size | 78.2 KiB |
Quantile statistics
| Minimum | -2896.92 |
|---|---|
| 5-th percentile | 177.69 |
| Q1 | 1292.94 |
| median | 2887.18 |
| Q3 | 4962.025 |
| 95-th percentile | 8097.8685 |
| Maximum | 16038.14 |
| Range | 18935.06 |
| Interquartile range (IQR) | 3669.085 |
Descriptive statistics
| Standard deviation | 2508.3599 |
|---|---|
| Coefficient of variation (CV) | 0.75098008 |
| Kurtosis | 0.2254322 |
| Mean | 3340.1151 |
| Median Absolute Deviation (MAD) | 1776.9 |
| Skewness | 0.79610873 |
| Sum | 33401151 |
| Variance | 6291869.3 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 104 | 1.0% |
| 2250 | 3 | < 0.1% |
| 3201.12 | 3 | < 0.1% |
| 1154.7 | 2 | < 0.1% |
| 103.59 | 2 | < 0.1% |
| 3400.2 | 2 | < 0.1% |
| 2593.15 | 2 | < 0.1% |
| 4460.4 | 2 | < 0.1% |
| 1118.92 | 2 | < 0.1% |
| 3829.5 | 2 | < 0.1% |
| Other values (9736) | 9876 |
| Value | Count | Frequency (%) |
| -2896.92 | 1 | |
| -2230.56 | 1 | |
| -1601.6 | 1 | |
| -1394.85 | 1 | |
| -1285.73 | 1 | |
| -1169.99 | 1 | |
| -1086.72 | 1 | |
| -1016.64 | 1 | |
| -944.59 | 1 | |
| -906.95 | 1 |
| Value | Count | Frequency (%) |
| 16038.14 | 1 | |
| 14734.44 | 1 | |
| 14658.3 | 1 | |
| 13691.37 | 1 | |
| 13575.48 | 1 | |
| 13214.96 | 1 | |
| 13159.44 | 1 | |
| 12814.37 | 1 | |
| 12777.6 | 1 | |
| 12753.72 | 1 |
Interactions
Correlations
| activity_score | avg_cart_value | avg_view_time | click_through_rate | cluster | days_since_last_login | device_type | membership_status | num_categories_browsed | num_product_views | pca1 | pca2 | purchase_frequency | purchase_frequency_log | recency_value | referral_channel | used_discount | value_score | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| activity_score | 1.000 | 0.006 | 0.003 | 0.912 | 0.000 | 0.010 | 0.032 | 0.000 | 0.008 | 0.372 | 0.451 | 0.140 | -0.007 | -0.007 | 0.013 | 0.000 | 0.000 | -0.000 |
| avg_cart_value | 0.006 | 1.000 | -0.003 | 0.002 | 0.019 | 0.008 | 0.000 | 0.020 | 0.009 | 0.010 | 0.561 | -0.050 | -0.009 | -0.009 | 0.490 | 0.007 | 0.000 | 0.355 |
| avg_view_time | 0.003 | -0.003 | 1.000 | 0.005 | 0.030 | -0.009 | 0.000 | 0.000 | -0.003 | -0.006 | 0.027 | 0.370 | -0.007 | -0.007 | -0.007 | 0.000 | 0.000 | -0.008 |
| click_through_rate | 0.912 | 0.002 | 0.005 | 1.000 | 0.000 | 0.009 | 0.019 | 0.000 | 0.006 | 0.001 | 0.412 | 0.238 | -0.010 | -0.010 | 0.009 | 0.012 | 0.000 | -0.006 |
| cluster | 0.000 | 0.019 | 0.030 | 0.000 | 1.000 | 0.408 | 0.013 | 0.000 | 0.015 | 0.008 | 0.319 | 0.482 | 0.497 | 0.508 | 0.299 | 0.000 | 0.948 | 0.384 |
| days_since_last_login | 0.010 | 0.008 | -0.009 | 0.009 | 0.408 | 1.000 | 0.000 | 0.022 | -0.006 | -0.003 | 0.477 | -0.308 | -0.005 | -0.005 | 0.822 | 0.000 | 0.009 | 0.002 |
| device_type | 0.032 | 0.000 | 0.000 | 0.019 | 0.013 | 0.000 | 1.000 | 0.000 | 0.000 | 0.011 | 0.011 | 0.000 | 0.013 | 0.000 | 0.000 | 0.015 | 0.000 | 0.011 |
| membership_status | 0.000 | 0.020 | 0.000 | 0.000 | 0.000 | 0.022 | 0.000 | 1.000 | 0.000 | 0.000 | 0.008 | 0.008 | 0.014 | 0.000 | 0.009 | 0.000 | 0.000 | 0.000 |
| num_categories_browsed | 0.008 | 0.009 | -0.003 | 0.006 | 0.015 | -0.006 | 0.000 | 0.000 | 1.000 | 0.006 | 0.041 | 0.257 | 0.005 | 0.005 | -0.002 | 0.008 | 0.010 | 0.007 |
| num_product_views | 0.372 | 0.010 | -0.006 | 0.001 | 0.008 | -0.003 | 0.011 | 0.000 | 0.006 | 1.000 | 0.191 | -0.198 | 0.007 | 0.007 | 0.006 | 0.009 | 0.000 | 0.014 |
| pca1 | 0.451 | 0.561 | 0.027 | 0.412 | 0.319 | 0.477 | 0.011 | 0.008 | 0.041 | 0.191 | 1.000 | -0.041 | -0.387 | -0.387 | 0.678 | 0.000 | 0.181 | -0.134 |
| pca2 | 0.140 | -0.050 | 0.370 | 0.238 | 0.482 | -0.308 | 0.000 | 0.008 | 0.257 | -0.198 | -0.041 | 1.000 | -0.371 | -0.371 | -0.277 | 0.000 | 0.647 | -0.354 |
| purchase_frequency | -0.007 | -0.009 | -0.007 | -0.010 | 0.497 | -0.005 | 0.013 | 0.014 | 0.005 | 0.007 | -0.387 | -0.371 | 1.000 | 1.000 | -0.006 | 0.000 | 0.000 | 0.900 |
| purchase_frequency_log | -0.007 | -0.009 | -0.007 | -0.010 | 0.508 | -0.005 | 0.000 | 0.000 | 0.005 | 0.007 | -0.387 | -0.371 | 1.000 | 1.000 | -0.006 | 0.000 | 0.000 | 0.900 |
| recency_value | 0.013 | 0.490 | -0.007 | 0.009 | 0.299 | 0.822 | 0.000 | 0.009 | -0.002 | 0.006 | 0.678 | -0.277 | -0.006 | -0.006 | 1.000 | 0.005 | 0.000 | 0.198 |
| referral_channel | 0.000 | 0.007 | 0.000 | 0.012 | 0.000 | 0.000 | 0.015 | 0.000 | 0.008 | 0.009 | 0.000 | 0.000 | 0.000 | 0.000 | 0.005 | 1.000 | 0.000 | 0.000 |
| used_discount | 0.000 | 0.000 | 0.000 | 0.000 | 0.948 | 0.009 | 0.000 | 0.000 | 0.010 | 0.000 | 0.181 | 0.647 | 0.000 | 0.000 | 0.000 | 0.000 | 1.000 | 0.000 |
| value_score | -0.000 | 0.355 | -0.008 | -0.006 | 0.384 | 0.002 | 0.011 | 0.000 | 0.007 | 0.014 | -0.134 | -0.354 | 0.900 | 0.900 | 0.198 | 0.000 | 0.000 | 1.000 |
Missing values
Sample
| user_id | num_product_views | avg_view_time | click_through_rate | avg_cart_value | purchase_frequency | num_categories_browsed | used_discount | membership_status | device_type | referral_channel | days_since_last_login | purchase_frequency_log | pca1 | pca2 | cluster | activity_score | value_score | recency_value | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | USER00000 | 18 | 54.01 | 0.23 | 103.57 | 1.25 | 3 | 1 | Silver | Mobile | 37 | 0.810930 | 0.252450 | 0.678634 | 3 | 4.14 | 129.4625 | 3832.09 | |
| 1 | USER00001 | 10 | 34.41 | 0.23 | 93.50 | 1.23 | 5 | 1 | Gold | Mobile | Direct | 50 | 0.802002 | -0.081520 | 0.846701 | 3 | 2.30 | 115.0050 | 4675.00 |
| 2 | USER00002 | 16 | 30.05 | 0.41 | 80.26 | 0.96 | 7 | 1 | Free | Mobile | 12 | 0.672944 | -0.116490 | 1.552266 | 3 | 6.56 | 77.0496 | 963.12 | |
| 3 | USER00003 | 19 | 56.21 | 0.12 | 50.54 | 3.24 | 4 | 1 | Silver | Desktop | Direct | 40 | 1.444563 | -1.536014 | 0.094774 | 3 | 2.28 | 163.7496 | 2021.60 |
| 4 | USER00004 | 11 | 10.39 | 0.29 | 112.23 | 0.19 | 5 | 0 | Free | Mobile | Ads | 39 | 0.173953 | 0.952862 | -0.441810 | 1 | 3.19 | 21.3237 | 4376.97 |
| 5 | USER00005 | 13 | 9.98 | 0.24 | 106.59 | 1.89 | 5 | 0 | Free | Desktop | Ads | 58 | 1.061257 | 0.617262 | -1.355765 | 0 | 3.12 | 201.4551 | 6182.22 |
| 6 | USER00006 | 14 | 57.67 | 0.13 | 74.20 | 1.71 | 1 | 1 | Silver | Tablet | Ads | 89 | 0.996949 | -0.016475 | -0.172009 | 3 | 1.82 | 126.8820 | 6603.80 |
| 7 | USER00007 | 16 | 54.76 | 0.40 | 123.26 | 0.10 | 7 | 1 | Free | Mobile | Ads | 15 | 0.095310 | 1.025130 | 2.165929 | 3 | 6.40 | 12.3260 | 1848.90 |
| 8 | USER00008 | 12 | 47.73 | 0.18 | 104.38 | 0.37 | 3 | 1 | Free | Mobile | 81 | 0.314811 | 0.891702 | 0.526220 | 3 | 2.16 | 38.6206 | 8454.78 | |
| 9 | USER00009 | 14 | 27.40 | 0.48 | 54.32 | 2.32 | 2 | 0 | Free | Desktop | 26 | 1.199965 | -0.431074 | -0.755652 | 1 | 6.72 | 126.0224 | 1412.32 |
| user_id | num_product_views | avg_view_time | click_through_rate | avg_cart_value | purchase_frequency | num_categories_browsed | used_discount | membership_status | device_type | referral_channel | days_since_last_login | purchase_frequency_log | pca1 | pca2 | cluster | activity_score | value_score | recency_value | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9990 | USER09990 | 18 | 29.64 | 0.23 | 94.73 | 0.31 | 1 | 0 | Free | Mobile | Social | 7 | 0.270027 | 0.147503 | -0.679921 | 1 | 4.14 | 29.3663 | 663.11 |
| 9991 | USER09991 | 11 | 45.63 | 0.35 | 82.21 | 1.55 | 8 | 1 | Free | Mobile | Social | 67 | 0.936093 | 0.351090 | 1.319971 | 3 | 3.85 | 127.4255 | 5508.07 |
| 9992 | USER09992 | 13 | 51.41 | 0.18 | 117.13 | 2.99 | 6 | 0 | Gold | Mobile | Social | 24 | 1.383791 | -0.218299 | -0.446963 | 1 | 2.34 | 350.2187 | 2811.12 |
| 9993 | USER09993 | 15 | 2.13 | 0.14 | 94.00 | 0.39 | 5 | 1 | Free | Mobile | 72 | 0.329304 | 0.552786 | -0.193583 | 3 | 2.10 | 36.6600 | 6768.00 | |
| 9994 | USER09994 | 13 | 58.80 | 0.24 | 72.28 | 2.29 | 5 | 0 | Silver | Mobile | Direct | 39 | 1.190888 | -0.427960 | -0.237150 | 1 | 3.12 | 165.5212 | 2818.92 |
| 9995 | USER09995 | 27 | 21.61 | 0.11 | 104.11 | 0.50 | 2 | 1 | Silver | Mobile | 85 | 0.405465 | 1.421833 | -1.089000 | 3 | 2.97 | 52.0550 | 8849.35 | |
| 9996 | USER09996 | 19 | 44.55 | 0.34 | 76.88 | 2.54 | 3 | 0 | Free | Tablet | Ads | 6 | 1.264127 | -0.508272 | -0.627980 | 1 | 6.46 | 195.2752 | 461.28 |
| 9997 | USER09997 | 18 | 31.81 | 0.10 | 93.13 | 1.09 | 3 | 0 | Silver | Mobile | Social | 65 | 0.737164 | 0.608601 | -1.493768 | 0 | 1.80 | 101.5117 | 6053.45 |
| 9998 | USER09998 | 14 | 33.96 | 0.18 | 103.76 | 1.65 | 9 | 0 | Silver | Desktop | Direct | 71 | 0.974560 | 0.878594 | -0.576524 | 0 | 2.52 | 171.2040 | 7366.96 |
| 9999 | USER09999 | 12 | 78.88 | 0.08 | 122.11 | 0.69 | 6 | 1 | Silver | Mobile | 6 | 0.524729 | -0.371838 | 2.150868 | 3 | 0.96 | 84.2559 | 732.66 |